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青春逐梦 “彩”创未来——“青春创业一日体验”主题活动解锁青年逐梦新赛道_我的网站

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    Chinese actress Luo Xinyuan played Huang Rong, a beloved wuxia heroine, at Hengdian World Studios. Photo: Courtesy of Luo XinyuanAs China's once-thriving live-action short drama industry looses speed due to the weight of AI-generated content and shrinking investment, a growing number of young actors who once starred in micro-dramas are moving to a different kind of stage: playing roles at cultural tourist attractions. 
There, they play martial arts heroes and folk characters for live audiences, finding steadier income and real-time connection with viewers. 
"Earning a living with your own hands is nothing to be ashamed of," actress Luo Xinyuan told the Global Times, even as many still hold out hope, waiting for good scripts.
The migration reflects a stark reality. In the first quarter of 2026, AI micro-dramas accounted for more than 95 percent of all micro-dramas released industry-wide, sharply squeezing the space for live-action productions. 
By July, pay for leading actors had shrunk by over 50 percent, mid-tier actors by more than 80 percent on average, and daily wages for bottom-rung extras had fallen into double digits, China's CCTV reported.
Luo, a 21-year-old actress, experienced the downturn firsthand. She came to Hengdian, China's largest film and television production base, to shoot short dramas. "When I first arrived, there were many crews preparing in one hotel. Now sometimes there are only one or two, or none," she told the Global Times. 
This May, she began playing the role of Huang Rong, a beloved wuxia heroine, at Hengdian World Studios. Her daily routine includes interactive stage competitions, parades and live audience interactions, working nearly 13 hours daily during the peak summer season.
"It's tiring but fulfilling," Luo said. "There are no scripts here. It's more about playing with visitors face to face." The change has eased her anxiety. "When I was filming, I kept worrying about the next job. Now I feel more stable."
Yin Jiaxuan, 25, took a different route. He started his career as a professional character performer at major theme parks, starring in immersive shows based on popular game and film IPs before transitioning to short dramas and online movies in mid-2024. 
At the industry's peak, he moved seamlessly between sets. 
"One crew wrapped, and the next was already arranged. I'd go straight to makeup the next day and start filming the day after," he said. Now he keeps both identities, taking film roles when they come and returning to scenic spots during holidays.
Yin rejects the stigma that screen acting is the only proper path. 
"Screen acting is seen as the professional main road, while street-level performance is treated as amateur work. This invisible prejudice has trapped many performers," he said. Yet the tangible stage offers something the camera cannot. 
"Performance comes from life and is higher than life - that is the core of film creation. But now I realize that beyond artistic expression, performance is about building human connections."
Both actors shared that theme park characters must do more than act; they must draw tourists into the scene, delivering emotional value on demand. Visitors come to the scenic spot not just to sightsee, but "to step into a fantasy."
    Yin Jiaxuan Photo: Courtesy of Yin JiaxuanScenic areas are reaping the benefits. Media outlets have reported that in Kaifeng's Wansui Mountain Martial Arts City, Central China's Henan Province, tourists who interacted with these characters stayed an average of 2.3 hours longer per day. 
Every extra 30 minutes of stay raises the probability of secondary consumption by about 25 percent, according to local data. Revenue jumped from about 80 million yuan ($11.86 million) in 2022 to 1.27 billion yuan in 2025. 
While Hengdian World Studios has used characters to boost repeat visits, with annual pass holders returning multiple times "for a specific character."
Cultural scholar Yu Jinlong told the Global Times that the influx of trained actors is upgrading immersive tourism. 
"In the past, theme park characters were mostly amateurs doing costume photos. Now professional actors can build complete characters, improvise and connect storylines, turning scenic spots into open-air theaters," he said. 
Yu pointed out the uniqueness of China's character boom compared with global immersive entertainment. 
"Unlike Western theme parks that rely heavily on mature imported IPs and standardized performances, China's scenic character culture is rooted in local wuxia (martial hero) history and folk customs, encouraging personalized improvisation. Many local scenic spots create hit immersive projects with small investments, forming a unique online-offline communication loop via social media," Yu said. 
As China's cultural consumption shifts from sightseeing to participation, Yu said the young actors swapping short drama sets for scenic spots may be shaping a new hybrid career for the country's entertainment workforce.
For Luo, the recognition from visitors is a reward in itself. 
"There are tourists who travel from far away just to see my performance. It feels good to be recognized," she said. "Actually, I'm still exploring too. But I think you should do what you love, as long as you have the ability."
。    盛夏逐梦，青春启航。为深入助力青年创新创业发展，搭建在校学生社会实践与创业体验的优质平台，近日，青岛市福利彩票中心联合青岛幼儿师范高等专科学校，于青岛福彩青年创业基地（延安三路135号）开展“青春逐梦 ‘彩’创未来——青岛福彩‘青春创业一日体验’”主题活动。10名年满18周岁的学生代表走进福彩，近距离了解福彩文化、体验行业实操、学习创业知识，真切感受公益事业的温暖底色与青年创业的蓬勃活力。

B | 毕业季是职业院校学生走出校园、对接社会、探索就业创业路径的关键节点。

C | 本次活动通过沉浸式参观、专业讲解与互动体验，帮助青年学生深入了解福彩公益事业发展与创业服务体系，拓宽创业视野、积累实践经验，引导青年树立正确的择业观、就业观。
活动现场，学生们先后走进青岛福彩党建引领示范厅，系统了解福利彩票发行意义、公益发展理念、青岛福彩发展历程以及公益金归集、使用与落地情况，通过图文、数据与实例，直观、全面地感受福彩的公益价值与社会责任。
在实操体验环节，每位学生亲手参与投注机操作，独立完成彩票打印体验。

D | 现场工作人员结合实操场景，细致讲解各类彩票游戏玩法、日常销售服务常识，并重点解读面向青年群体的创业扶持举措。活动同步设置知识问答互动环节，工作人员围绕当日参观、学习、实操内容出题互动，答题正确的学生收获了专属奖品，在轻松氛围中巩固所学、收获体验。“这次一日体验活动内容特别丰富，完全改变了我之前对福彩、创业的看法。”青岛幼儿师范高等专科学校学生代表接受采访时说道，“以前我不了解福彩，这次才真切感受到它的公益意义，卖彩票不只是一份工作，更是做公益、帮群众的事业。我之前总觉得创业很难、离我们学生很远，今天详细了解福彩针对年轻人的创业扶持政策和门店运营流程，发现这也是一条适合我们年轻人的创业路子。

E | 这次学到不少实实在在的知识，对我帮助特别大。”活动相关负责人对本次体验活动进行总结，并鼓励在场青年学子立足青春、勇于探索、积极创业。她在采访中谈到：“青年是创新创业的生力军，也是公益事业的新生力量。

F | 我们希望通过沉浸式体验活动，让更多在校学生近距离了解福彩公益事业发展、创业服务体系，引导青年树立正确的就业创业观与社会公益观，助力青年学子逐梦启航。”活动现场，工作人员同步收集学生体验反馈，认真倾听青年学子对创业服务、实践活动的真实需求与优化建议，为后续常态化开展青年创业实践活动积累宝贵经验。作为全国首批试点城市，青岛福彩事业自1987年启航以来，已累计销售福利彩票417.87亿元，筹集福彩公益金118.42亿元，为社会公益事业发展注入了蓬勃动力。近年来，山东福彩持续推出“青春创业”帮扶计划，通过“百千万”行动——百日赋能扶持、千个空白区域定向推介、万元级建站费用减免等务实举措，切实降低青年创业门槛。青岛福彩“青年创业实践基地”集就业培训、创业指导、售彩体验、公益服务等多功能于一体，长期为青年群体提供稳定的就业实习、见习岗位和创业帮扶资源。未来，青岛市福利彩票中心将继续深化“公益搭台、市场运作、青年参与”模式，让更多怀揣梦想的青年在创业路上少走弯路、多获支持，在实现个人价值的同时，为社会福利和公益事业发展注入源源不断的青春动能。

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Published on:12:02:35